"Bridging industrial and premium fashion, I create collections that balance creativity with market demands."

• Developed seasonal collections across both commercial and premium studio lines, distinguishing between market-driven and high-end designs.

• Conducted trend research and material sourcing, ensuring collections aligned with brand identity.

• Led concept development, color boards, and key look designs, ensuring consistency across the collection.

• Collaborated closely with the production team and external suppliers to bring designs to life.

• Designed and managed an independent fashion label, overseeing everything from product development to marketing.

• Curated and sold products through an online store, adapting to market trends.

• Led the rebranding process, expanding into retail curation and wholesale selection.

“I focused on enhancing brand identity by ensuring a seamless connection between styling and the overall shoot concept. By carefully considering props, lighting, and model composition, I refined styling details to create the most impactful visual representation.”

“I primarily worked on styling for Korean brands’ overseas shoots, contributing to strong brand storytelling and maximizing their visual appeal.”

“From launching my own label to retail curation, I understand fashion as both design and business.”