A Curation Proposal for Andreas Murkudis

Fashion, Furniture & Objects for S/S 2025

Keywords: Stillness, Materiality, Neutral Contrast, Soft Strength

As an emerging curator with a multidisciplinary lens, I approach retail storytelling through material, spatial rhythm, and quiet visual tension. This project is a speculative curation for Andreas Murkudis — exploring how a singular mood can guide both product selection and display structure.

Store Highlights:

Museum-like layout with 10m ceilings and spacious design

Curation based on craftsmanship, refined materials, and timeless design

Mixes fashion, furniture, objects, fragrance, and books

Acts as a cultural platform with art exhibitions and collaborations

Why I chose Andreas Murkudis:

A place where shopping becomes an immersive experience

Fascinated by how diverse brands harmonize within one aesthetic universe

The perfect platform to combine fashion with still-life and lifestyle curation

Age range: 30s–50s / Gender-neutral, culturally conscious international clientele

Professions: Creative fields like fashion, art, architecture, publishing

Preferences: Invest in quality and narrative-driven products with longevity

Buying Direction:

Minimal yet emotional design, subtle tones (neutral, soft palette)

Premium fabrics, sustainable craftsmanship

Focus on brand story and artisanal process

Increased selection from Asia (Japan, Korea), Italy, niche Europe

A tactile meditation on stillness, crafted through natural textures, softened silhouettes, and quiet contrasts — curated for a space where material speaks louder than noise.

A quiet collection of tactile objects and garments — rooted in timeless materiality and rustic elegance.

※ This curation proposal is developed as a conceptual direction and does not intend to override existing brand selections, but to explore possibilities for special zoning, pop-up rotation, or future buying references.