Consumer Brand Preference Shift
(Luxury → Quiet Luxury & Independent Brands)
Traditional Luxury → Quiet Luxury & Independent Brands
Consumers prioritize craftsmanship over logos
Sustainability & timeless fashion trends drive purchasing decisions
Consumer Preference Shift Graph
This visualization is based on market trend analysis, combining data from industry reports, consumer search trends, and retail market performance. It reflects the shift from traditional luxury brands to Quiet Luxury and independent labels in the global fashion industry.
Compiled from multiple industry sources including Business of Fashion, McKinsey & Company, and Google Trends (2024)
Luxury Consumers Are Prioritizing Quality Over Logos
Sustainability & Slow Fashion Are Gaining Influence
Independent & Small Brands Are Outperforming Big Fashion Houses in Growth
Consumers are moving towards timeless investment pieces over trend-driven fashion.
Luxury brands must adapt by offering subtle, logo-free products.
Independent brands & sustainability-focused labels will continue to gain traction.