Independent Brand
"Designed and launched a bag brand, handling everything from design, production, and marketing to direct sales via Instagram. Developed a strong understanding of consumer trends, branding, and e-commerce through hands-on experience."
Retail & Curation
"In addition to sourcing, I strategically curated products based on identified aesthetic themes and seasonal narratives. This role included photography direction, online merchandising, and consumer targeting—reflecting my interest in how visual language and market sensibility intersect."
Neue Neut is a brand that embodies a sense of neutrality, blending the concepts of newness and balance. Founded in 2020, the name itself combines the German word neu (new) with neutral, symbolizing a design philosophy that values simplicity, versatility, and beauty in balance. It speaks to a place of harmony where different elements coexist without losing their individuality. Whether it’s a reflection of multi-functional design or an expression of beauty that emerges from the middle ground, Neue Neut represents a modern aesthetic that allows for fluidity and adaptability. This philosophy is at the core of my Bachelor's Master's Collection, continuously developing a design language that explores the intersection of form, function, and neutrality.
Rather than positioning Neue Neut as a typical e-commerce brand, I approached it as a living platform to test ideas in brand strategy, consumer experience, and visual direction. From identifying cultural trends to translating them into product and narrative, the project was structured as a complete branding exercise—balancing conceptual design with market logic. While the launch began via Naver Store, the core intention was to experiment with how brand identity is expressed through visuals, storytelling, and curated product language.
"From concept to reality: Collaborating with skilled suppliers to bring each piece to life with precision and quality."
"Designing with purpose: Considering multi-functionality and practicality, these sketches reflect the thoughtful process of defining our target audience and creating designs that serve their needs."
"Every detail matters. Carefully designed packaging that reflects the essence of Neue Neut: simplicity, balance, and beauty."
"Designed with purpose, crafted with care. Every piece embodies the neutrality and elegance at the heart of Neue Neut."
"Curating the Neue Neut experience: Through carefully crafted visuals, we communicate our brand's mood and essence, making it easy for consumers to connect with both the products and the lifestyle we embody."
